Does Marketing Matter?

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This is where we separate the fluff from the facts. “Does Marketing Matter?” is more than a question — it’s a rolling conversation about what actually works in today’s noisy world. From strategy shifts to timeless truths, each article here pulls from 25+ years of boots-on-the-ground experience in advertising, branding, and creative leadership. Scroll on, dig in, and if something sparks an idea — let’s talk.